Apollo Annual Report
The Apollo Theater Annual Report 2022 is a recently completed project that I had a pleasure working on with the team of Pure+Applied.
Design for the iconic theater’s annual report uses The Apollo color palette: red, black, gold, and white. Black and gold as main colors are synonymous with elegance, sophistication, and timelessness, reflecting the theater’s rich history and legacy. The combination of black and gold also creates a bold and striking visual impact, helping The Apollo stand out as a premier entertainment venue. Spreads are designed to highlight celebratory events throughout the year and white background is used to distinguish FY2022 overview and financials.
Project team: Pure+Applied
Creative Direction: Urshula Barbour, Paul Carlos
Design: Giedre Kava
Copywriter: Miriam Haier