Invercote Creato Paper Sampler

Sometimes, when we look at illustrations or read, we don’t think about why the paper is white or why it’s easier to understand information on a matte surface.

This brochure is not meant for ordinary people who may decide if they like something or not based on their intuition. It’s for professionals who choose the right material for printing, considering what the end users will think.

The key principle in printing is contrast, which helps convey visual information effectively. Contrast is achieved through the differences between the paper and the ink, as well as the surface and the shine of the ink. These contrasts add depth and dimension to the printed illustrations, even though everything is on a flat surface. It’s clear that printing on a heavily chalked matte surface provides the maximum contrast. Invercote Creato offers exactly that kind of surface. It’s a white, strong, and tear-resistant cardboard made from 100% bleached long fiber cellulose. The cardboard is chalked on both sides, ensuring high-quality printing on both surfaces. This brochure showcases examples of both matte Invercote Creato and glossy Invercote Creato Gloss printing including the list of technical features.